commercelaunch™ Functionality
Marketing Management

The Marketing Management module is where you have complete control to create, implement, and track marketing campaigns and promotions on your web stores. This module allows you to use any number of traditional online advertising tactics from promotional codes, to bundles, to free shipping.

• Name and define your marketing campaign or promotion.


• Define campaign duration (start and end dates)


• Create campaign triggers such as product quantity, order quantity, or coupons


• Assign campaigns to specific web stores or regions of the world


• Set promotions as a percentage discount or a dollar value off


• Create volume discounts based on dollar value or units


• Offer free shipping based on product, promo codes, order total, or quantity purchased


• Create relationships to offer unique product bundles


• Create buying relationships such as “buy one, get one free”


• Link campaigns and promotions to banners, advertisements, or other URL’s


• Create promotional restrictions such as one per order, one discount per order, one time use only, or only available to the first time customers


• Track the campaign communication medium. Mediums include email, direct mail, web banner, CD in a box, trial download, or a link from a referring site